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MEET VANESSA

Vanessa Abron, the founder of Agency Abron, is an artist who has several years of experience working in corporate environments.  She spent a vast portion of her life studying dance, music, theater, visual, and media arts, possessing both a bachelor’s and a master’s degree in arts management but also has more than 15 years of experience in marketing and public relations after working with companies and firms such as Atlantic Records, Ch’rwed Marketing & Promotions, Weber Shandwick, Hill + Knowlton Strategies, Ebony/Jet magazine, Fashion Fair Cosmetics, and Nielsen to name a few.  

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My Story

After running her own PR company for more than 5 years, Abron decided it was time to merge the two worlds after noticing that artists had problems connecting to the business world. Those strong in the business world had a hard time connecting to their artistic sides.  Thus, she evolved Agency Abron into a creative and artistic direction agency.  While the logo is the same, Vanessa will slap you on the wrist if you label Agency Abron a public relations company.

 

Every incredible thing starts with an idea.  For Vanessa, every idea is born from ingenuity, intuition, and a little magic. Consulting with Vanessa and Agency Abron is more than consulting. It’s a guided creative experience designed to invoke Vanessa’s motto: “no idea is too crazy or too big.” 

 

With the combined services of creative brainstorms, artistic concept direction, experiential marketing, and more, Agency Abron takes you down a path less traveled and gives you the means to bring your biggest, craziest ideas to life.

 

“I would describe Vanessa as a creative individual in how she can create new opportunities for individuals out there who seek them,” says videographer Max Williams of his experience with Vanessa and her team. “[She] fulfills the need for people to expand themselves to a greater level than before.” 

 

Style and fashion influencer Malvika Sheth shared similar sentiments. “Vanessa is someone who takes the time and energy to get invested in your personal goals and create a roadmap to implement them. There is no one size fits all for her, and that's the beauty of working with her.”

 

Vanessa prides Agency Abron on not following “industry standards.”  She recognizes that every client is different, from their artistic vision to their background to their values, and rises to meet the client where they are. From there, she sets to guide them to their fullest potential as creative visionaries. The beauty of working with Vanessa is that she bridges the gap: you bring your big idea, and she will give you the extra boost you need to manifest it.  And, if you don’t believe us, ask singer-songwriter, Sherry Trotter who said, “Vanessa provides practical and creative ways for clients to use what they already have to grow to where they desire to be.” 

 

Some of Vanessa's past client work include Jazz Institute of Chicago, the Walgreen's Expressions campaign, Classic Hip-Hop Lives, Praize Productions Inc., ComEd, FX Network, Aflac, Illinois Lottery, Pringles, Adidas, Mercedes-Benz, Nike, Virgin Records, and the Indie Soul Journeys TV series to name a few.

AWARDS/ HONORS

  • WeWork Black-Owned Business Grant Awardee 2020

  • Dillard University Alumni 40 Under 40 2019

  • SABRE Innovations Finalist 2019

  • Chicago Defender Women of Excellence 2018

  • Walker's Legacy Power Awards 2018

  • Publicity Club of Chicago Golden Trumpet Award 2018 (team award - American Heart Association)

  • PRSA Chicago Skyline Award of Excellence 2013 (team award - Aflac) 

AREAS OF EXPERTISE

  • Dedicated professional offering more than 15 years of comprehensive experience in creative brainstorming, concept development, and marketing plan development

  • Skilled at building partnerships

  • Expertise working with general and multicultural audiences and media

  • Adept at collaborating with brands executives to develop a strategic vision, and creating and implementing the project plan for seamless execution

  • Successful logistics manager for events ranging from large red carpet celebrity galas to consumer-based cocktail events

  • Proven media relations expert with the ability to increase media impressions by up to 50%, and has exceeded client goals by growing media impressions up to 385%

Contact

I'm always looking for new and exciting opportunities. If you think you could benefit from my services please feel free to reach out.